Today I would like to welcome Alison Silbert, author of Boost Your Revenues by Turning People Away for an interview about her book. The book has a very great insights to raise your income apart of other difficulties. Without further ado, I welcome you Alison Silbert. Don't forget to leave some love ;p
D: What inspired you to write the book?
AS: A colleague had suggested I put commonly asked questions into a book that I could hand out to prospective clients. It seemed like a good idea, so I went ahead and wrote the outline, then found potential book publishers (two of which showed interest in the outline). I completed the copy of the book, resubmitted the full manuscript to the same two publishers outlining the pre-qualifying process I had already completed, and signed a deal.
D: How do you determine your ideal client?
AS: “I” determine my ideal client by asking myself “who do I want to help?”, “what characteristics are included in my definition of an ideal client?”, and “what are the top 3 problems my ideal client has that I can solve quickly and easily for him/her?”
D: How important is choosing the right business?
AS: Imperative. If you are marketing to the wrong business you are wasting time, energy and money.
DS: What advice can you give other entrepreneurs feeling overwhelmed by the business, especially when a lot of things are going wrong at the same time?
AS: Have faith. Regardless of your beliefs, things have a way of working themselves out. There are numerous experts available, at various different price points, who are more than willing to assist you in generating the results you want.
D: What other advice can you give women entrepreneurs?
AS: Keep doing what you love.
D: The title of your book, what does it mean?
AS: Simply this: in spite of what most people use a website for (a glorified brochure available for everyone to see), it is possible to write website copy that builds ideal prospects’ trust in you and your business, and leads them to take some step towards starting the sales cycle for you.
D: Tell us about “Boost Your Revenues by Turning People Away”.
AS: “Boost Your Revenues by Turning People Away” is a compilation of all kinds of experiences I have had with clients over the past 10 years woven between many useful tidbits of information about how to get a website created and optimized so that it speaks only to your ideal client, rolled into one small book you can reference at a moment’s notice. Jam packed with useful tips on how to clarify the definition of your ideal client,three easy ways to put a website together and where to get the tools, and simple things you can do to increase your search engine ranking, this book is a must-have for any entrepreneur – seasoned or brand new. This book is also ideal for college/university graduates who want a leading-edge in a competitive job market.
D: How does this book benefit the reader?
AS: This book walks the reader through three distinct phases of creating a website. Phase 1: Clarifying who you want the website to speak to (i.e. clarifying who your ideal client is) and what message you want to convey through the website (i.e., what do you want your readers to know? What do you want your ideal prospects to do from your website?). Phase 2: Three simple ways to construct the website (choosing a professional, using a content manager and using a template). And Phase 3: Simple things that an average business person can do to increase the likelihood that the website will be seen by its ideal visitors (the business’s ideal clients).
D: Who is your intended audience?
AS: Anyone interested in learning for himself/herself how to put together an effective website that starts the sales cycle for them.
About the Author
Alison Silbert is the author of “Winning Websites” published in 2007, and “Boost Your Revenues by Turning People Away” published in January 2011. Alison's company Passionate Web Creations and Ideal Visitor Inc provides clients with a wide variety of business building, marketing services and web development services. She has helped clients of all sizes, including entrepreneurs, just starting businesses and fully operational corporate structures. Her clients have included such Canadian Universities as University of Toronto and University of Calgary.
Alison Silbert is among the prestigious ranks of Stanford Who's Who as a result of her exceptional professional career. Stanford Who's Who empowers executives, professionals and entrepreneurs around the world. During her collegiate career, she earned a Bachelor's degree in Computer Programming from Humber College of Applied Arts and Technology. She has also studied Business Management and Marketing.
When not running her business, she is a mentor, coach, and teacher, supporting individuals in living their dream of having a successful online business. She has taught database courses at the University of Toronto. She lives in Mississauga with her husband, 2 children and a loyal sheltie named Cocoa.